Digital PR
Earned coverage, measured properly
Digital PR earns your business coverage in online publications by giving journalists stories worth running. Those mentions and links build credibility with your audience and authority with search engines.
It works best as a long-term activity alongside SEO. A strong story, backed by relevant data and pitched to the right journalists, can strengthen visibility for the pages that bring in enquiries and sales.
Who it’s for
Is digital PR right for you?
- Businesses with an established online presence looking to build on it
- Brands focused on long-term growth, trust and industry authority
- Companies with the time, budget and people to support campaigns
- Businesses with a story to tell that are ready to handle publicity
What’s included
What we do for you
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Ideation
A deep dive into your company's expertise to find story angles that connect with current, relevant topics.
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Research and data
Analysing recent data around those topics to build headlines and a story journalists can use.
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Content creation
Press releases and supporting content on your website, making it easy for journalists to reference and link to you.
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Journalist outreach
Personalised pitches to journalists who have covered similar stories, tailored to their publication and audience.
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Coverage tracking
Monitoring the coverage, mentions and links you earn, and the effect on your keyword rankings.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Ideation
We align your expertise with current topics to generate story ideas, then present them so you can choose.
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Research
We analyse recent data on the chosen topic to shape headlines that resonate with your audience.
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Creation
We turn the research into a newsworthy press release and supporting content on your site.
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Outreach
We pitch to journalists who have covered similar stories, personalised to each publication and audience.
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Tracking
We monitor coverage, links and keyword movements to measure the impact on your visibility.
What clients say
Since joining forces with the OMS Team in 2021, our website traffic has skyrocketed by 80%, with the number of website leads increasing by 78%.
Their smart ideas, on and off page SEO and high quality backlink strategies have landed us in the media spotlight, and solidified our reputation in the industry.
Having worked with several SEO agencies in the past, OMS stands out as the best in class in terms of their proactiveness and results.
Why OMS
Why businesses choose us
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Joined up with SEO
Our digital PR is planned with search in mind, so coverage also builds the links and authority that support your rankings.
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You choose the story
We develop several ideas around topics relevant to your brand and present them, so you choose the angle that suits you.
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Straight about fit
Digital PR is not for everyone. If you need leads quickly or resources are tight, we may recommend SEO or PPC first.
The proof
Recent digital PR work
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- SEO
- Digital PR
- Websites
+78%
Website leads since 2021, with traffic up 80%
ACV
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How do you measure success?
Measures can include media placements, backlinks, website authority and increases in website traffic. We also monitor keyword movements to see how coverage affects your rankings.
Do we need ongoing digital PR or a one-off campaign?
It depends on your goals. Ongoing work supports long-term growth, while a one-off campaign can suit a specific launch, event or announcement.
Will all coverage include follow links?
No. Coverage brings a mix of follow and nofollow links, depending on each publication's policy. We aim to include follow links in every campaign, but digital PR is about more than links.
How many placements will we get?
That depends on the package you choose. Our packages typically aim for between 5 and 20 placements per campaign, but journalists decide what they publish, so coverage cannot be guaranteed.
Can we have input on the story?
Yes. We research trending topics relevant to your brand, develop a range of ideas and present them to you so you can choose the most suitable one.
Is digital PR right for every business?
Not always. If your business is new with little online presence, needs leads quickly, serves a very niche audience or has limited time and budget, SEO or PPC may be a better place to start.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.