SEO services
What SEO is, and why it matters
SEO improves how your website ranks in Google’s organic results, so more of the right people find you when they search for what you sell. It covers technical fixes, keyword research, content and links.
Traffic on its own is not the goal. We focus on the products and services you want to sell and measure what visits turn into: enquiries, sales and revenue. It is a long-term channel, because Google and your competitors keep moving.
Who it’s for
Is SEO right for you?
- Established businesses whose website is not bringing in enough revenue
- Firms whose website leads or traffic have dropped, suddenly or gradually
- New websites struggling to make their mark on Google
- Businesses ready to invest time and budget in organic search for the long term
What’s included
What we do for you
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Discovery and site review
Meetings with your key decision makers, an initial site review using specialist SEO tools, and keyword research tied to your KPIs and business goals.
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Technical SEO
Fixing the behind-the-scenes issues holding your site back, from site speed to code errors, so search engines can crawl and rank your pages properly.
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Keyword research and priorities
Expanding your keyword list, finding terms customers use that you may have missed, and prioritising them by competition, search volume and budget.
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Content and page optimisation
Our writers work with you to create and optimise pages for priority keyword groups, with clear calls to action that turn visits into enquiries.
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Competitor and backlink analysis
Competitor benchmarking, an analytics review and an assessment of your backlink profile and competitors' link-building tactics.
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Reporting and meetings
Regular meetings and monthly reports on rankings, organic traffic and conversion rate, alongside the KPIs that matter most: leads, sales and revenue.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Discovery
We meet key stakeholders, review your site and research keywords to understand your business, goals and KPIs.
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Analysis
Competitor benchmarking, an in-depth site audit, analytics review and backlink assessment show what is helping and what is holding you back.
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Strategy
A short and long-term plan setting out goals, activities and timings, with the most pressing fixes prioritised in month one.
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Implementation
We optimise pages for the right keywords, make the technical changes holding the site back and improve site structure.
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Reporting and refinement
Monthly reports and regular meetings, with the plan adjusted for algorithm updates, market changes and what the data shows.
What clients say
We implemented some of the techniques that OMS suggested and saw an increase in organic keyword rankings in primary locations within as little as SIX weeks. The ongoing work that OMS is doing has enabled us to penetrate new locations and increase enquiries at key target sites. If you are looking for a straight talking team of experts to advise you on any element of digital marketing I would strongly recommend OMS.
Why OMS
Why businesses choose us
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Built around your budget
We work within the budget you set. It decides how many keywords we target at once, and we prioritise the ones most likely to pay back.
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Measured on commercial results
We set up tracking from start to finish, so you can see the leads, sales and revenue SEO brings in, not just rankings.
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Straight about fit
SEO is not always the right answer. If you already rank and convert well, or budget is too tight, we will tell you.
The proof
Recent SEO work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How much does SEO cost?
We work within the budget you set, which decides how many keywords we can target at any one time. For businesses new to SEO, a typical starting point is at least £1,000 a month for a minimum of three months. SEO is an ongoing investment, because Google's algorithm and your competitors keep changing.
How long before SEO shows results?
It depends on your starting point, your competition and your objectives, so we will not promise a date. Businesses with previous SEO experience may see movement sooner than those starting from scratch. We prioritise the most important fixes in the first month and report on progress every month.
Is SEO right for every business?
No. It may not be the best choice if you already rank highly and convert organic traffic well, if your audience does not use search engines to find you, if you have chosen to focus on other channels, or if budget is too limited to invest properly.
How will we know if it is working?
We set up tracking to follow activity from start to finish, then report monthly on rankings, organic traffic, bounce rate, conversion rate, local visibility and click-through rates, plus the KPIs that matter most: leads, sales and revenue.
Why does our well-designed website not rank?
Web designers focus on how a site looks and works. SEO changes usually do not affect appearance, so they are often missed, even by designers with some SEO knowledge. Many good-looking sites have technical issues that limit how Google ranks them, which is usually where we start.
What happens on a discovery call?
It is a no-pressure conversation about your business, how your website is performing now and your goals for growth. We will explain how SEO could help and whether it is the right fit for you.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.