Finance SEO
In finance, being found is only half of it
People searching for a mortgage broker, a pension adviser or an accountant are making decisions about their money. They read carefully, compare firms and look for signs of credibility. Google treats these topics with extra caution too, so thin or generic content rarely performs.
Our finance SEO focuses on the services you want to grow and the clients you want to attract, supported by content that shows real expertise. Where financial promotion rules apply, we write with them in mind and build in time for your compliance review before anything goes live.
Who it’s for
Is finance SEO right for your firm?
- Mortgage and protection brokers who want more direct enquiries rather than relying on introducers
- Independent financial advisers and wealth managers targeting particular client types or life events
- Accountancy practices looking for higher value clients, such as limited companies or specialist sectors
- Financial firms whose traffic or enquiries fell after a Google update
What’s included
What finance SEO includes
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Compliance-aware content
Service pages and guides written to be fair, clear and not misleading, with risk warnings in place and your compliance sign-off built into the process.
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Expertise and trust signals
Adviser profiles, qualifications, regulatory status and firm details presented clearly, helping visitors and search engines judge credibility.
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Service and client-type pages
Pages for the services and situations you want to grow, from first-time buyers to retirement planning or business tax.
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Local visibility
Google Business Profile and location pages for firms that serve clients from one or more offices.
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Technical SEO
Speed, structure, indexing and security issues fixed so your content has a fair chance to rank.
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Enquiry tracking
Calls, forms and appointment bookings tracked by service, so you see which work SEO brings in.
Our approach
How we work
Diagnose first, then prescribe.
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Agree services and boundaries
Which services to grow, and what your compliance policy allows us to say.
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Audit visibility and trust
We review content, technical health and how your expertise is presented.
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Write, review, publish
We draft content, your compliance team approves it, then it goes live.
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Measure enquiries
Reporting on qualified enquiries and appointments, not just rankings and traffic.
Why OMS
Why businesses choose us
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We respect the sign-off process
Regulated content takes longer to approve. We plan for that rather than treating compliance as an obstacle.
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Content with substance
We work from your advisers' knowledge, so content answers real client questions accurately.
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Commercially focused reporting
Enquiries and appointments reported by service, so you can judge the return on your investment.
The proof
Recent work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Do you understand FCA financial promotion rules?
We write with the financial promotion rules in mind, including the requirement for promotions to be fair, clear and not misleading and to carry appropriate risk warnings. We are not your compliance function, though. Every page should be approved by your compliance team or network before it is published.
Why is SEO harder for financial firms?
Financial topics can affect people's wellbeing, so Google looks harder for evidence of expertise and trust. Generic, unattributed content tends to struggle. Clear authorship, accurate information and a credible firm profile matter more here than in most sectors.
Do you work with mortgage brokers and IFAs?
Yes, as well as accountants, insurance brokers and other financial firms. Each has different search behaviour, so we build the plan around the services and client types you want to grow.
We are part of a network. Can we still do SEO?
Usually, yes, within your network's marketing rules. We work to their approval process and brand requirements.
How long does finance SEO take?
Financial searches are competitive, so expect a longer build. Early improvements may show within a few months, with more meaningful growth over six to twelve months, depending on your market and starting point.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.