Link building
Why links still matter
Backlinks are links to your website from other sites. Search engines treat links from reputable, relevant websites as a sign your site can be trusted, which supports your rankings.
The goal is not more links for the sake of it. Quality and relevance matter far more than volume. We focus on earning links that strengthen the pages that win you business, so more of the right people find you and enquire.
Who it’s for
Is link building right for you?
- Businesses struggling to secure strong, relevant backlinks
- Sites being outranked by competitors with stronger link profiles
- Companies wanting more authority and credibility in their industry
- Businesses investing in SEO that need off-site authority to support it
What’s included
What we do for you
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Research
Industry, keyword and competitor research to find where relevant, authoritative links can come from.
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Backlink profile review
A review of your existing backlinks to understand your starting point and what needs strengthening.
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Link acquisition
Earning links through press releases, digital PR, blogs and niche websites relevant to your industry and audience.
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Relationship building
Building relationships with relevant sites and publishers to earn links that last.
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Tracking and reporting
Professional software to track link metrics such as domain authority, traffic and link quality, measured against your business goals.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Get in touch
Tell us what you would like help with and what you want your website to achieve.
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Proposal
We set out how we can help and what you can expect from us.
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Agree goals
We agree goals and expectations on both sides before work starts.
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Build and measure
We strengthen your backlink profile and track the effect on rankings, traffic and leads.
What clients say
In the past year, we’ve experienced a remarkable boost in our keyword rankings, website visibility, and business leads thanks to the high-quality links secured from prominent websites like Yahoo, MSN, and The Daily Express. OMS, keep up the outstanding work!
Why OMS
Why businesses choose us
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Quality over quantity
We focus on links from reputable sites relevant to your industry, building a natural backlink profile for the long term.
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Part of your wider SEO
Link building is planned alongside your SEO, so links support the pages and keywords that matter commercially.
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Measured properly
We track link metrics alongside rankings, traffic and leads, so you can see what the work is contributing.
The proof
Recent link building work
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- Link Building
- SEO
100+
New clients from targeted link building
WM Garage Doors
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- Websites
- SEO
- Link Building
5 links
From Yahoo, MSN and The Daily Express in 12 months
Cardinal Steels
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What are link building services?
Link building means earning links from other websites to improve your site's authority and search visibility. We focus on high-quality backlinks that support organic traffic and wider SEO performance.
How long does link building take to show results?
It varies with your site's current SEO and the competition you face. Improvements tend to build over months rather than weeks, so we treat link building as a long-term activity and report on progress as it happens.
How many links do we need?
There is no fixed number. We analyse your competition, your goals and your industry to work out what is needed.
How do you get the links?
Through research into content and websites relevant to your industry and target audience, using approaches such as digital PR, press releases and blogs. Every link should make sense for your business.
What link metrics do you track?
We use professional software to track metrics such as domain authority, traffic and link quality, and align them with your business goals.
Do you have experience in my industry?
Our team has worked across a wide range of industries, and we tailor link building to the challenges and opportunities in yours.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.