Branding
A brand that matches the work behind it
Customers judge a business quickly. If your brand looks dated or inconsistent, it can undermine trust before anyone reads what you do.
A good brand makes you recognisable and credible wherever customers meet you: your website, search results, social media and proposals. It should reflect the quality of the work behind it and support your marketing in winning enquiries.
Who it’s for
Is it time to look at your brand?
- Established businesses whose look no longer matches the quality of their work
- Companies going through a rebrand or change of name
- New businesses starting out with little more than a name
- Firms whose brand looks different on their website, social media and print
What’s included
What we do for you
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Brand discovery
Understanding your business, customers and competitors, and what you want people to think when they see your name.
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Logo and visual identity
A logo, colour palette and typography that work together and stay clear on a website, a proposal or a vehicle.
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Brand guidelines
A practical guide to using your logo, colours, fonts and imagery, so anyone producing material keeps it consistent.
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Tone of voice
Guidance on how your business sounds in writing, so your website, adverts and proposals read as one company.
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Rolling out the brand
Carrying the identity through to your website, social media profiles and marketing, including support through a rebrand.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Discover
We learn about your business, customers, competitors and goals before any design work starts.
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Define
We agree, in plain terms, what the brand needs to say and who it needs to convince.
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Design and refine
We present design ideas, gather your feedback and refine the chosen direction.
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Roll out
We supply guidelines and final files, then apply the brand across your website and marketing.
Why OMS
Why businesses choose us
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Brand and marketing together
The same team can work on your brand, website and marketing, so the identity is applied consistently rather than reinterpreted by each supplier.
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Built for commercial use
A brand has to work in search results, adverts and on a website, not just look good on a presentation board.
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Rebrand experience
We supported ACV, formerly AC Valve Alliance, throughout its rebrand, designing and developing its new website.
The proof
Recent work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What does a branding project include?
It usually covers discovery, a logo and visual identity, brand guidelines and, where needed, tone of voice. Scope depends on what you already have. Some businesses need a full identity; others need an existing brand tidied up and applied consistently.
Can you help if we are rebranding an existing business?
Yes. A rebrand needs care so you keep the recognition you have built. We plan how the new identity rolls out across your website, marketing and online profiles. We supported ACV through its rebrand from AC Valve Alliance, including a new website.
Do we need a new brand before a new website?
Not always. If your brand is clear and consistent, we can design the website around it. If it looks dated or inconsistent, it is often worth sorting first, so the website is built on solid foundations.
How much does branding cost?
It depends on scope, from refreshing an existing identity to creating a full brand with guidelines. Once we understand what you need, we will give you a clear quote.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.