Free SEO Tools
Useful SEO, PPC and marketing tools
We built these tools ourselves, and they are completely free to use. Enter your sitemap or domain and you get a quick view of things that are normally buried in spreadsheets: which topics your site covers, how readable your pages are and how your domain is set up.
They are a starting point, not a full audit. If the results raise questions about why your site is not bringing in enquiries, we are happy to talk them through.
Who it’s for
Who are these tools for?
- Business owners wanting a quick, free check on their website
- Marketing teams reviewing content before a rewrite or redesign
- SEO and PPC practitioners who want a fast view of keyword themes
- Website owners who want to offer the tools on their own site
What’s included
The tools
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Semantic Keyword Clustering Tool
Enter your XML sitemap to see a sunburst graph of your site's keywords and how they cluster by contextual relationship.
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Top Keyword Analysis Tool
Enter your XML sitemap to see your site's top keywords, ranked by frequency and importance.
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Site Readability Analysis Tool
Enter your XML sitemap to see your site's readability score, based on the Flesch readability algorithm.
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Domain Information Tool
Enter your domain name to view its registration and DNS information.
Our approach
How we work
Diagnose first, then prescribe.
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Find your sitemap
Most sites have an XML sitemap, often at /sitemap.xml or listed in robots.txt.
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Run the tool
Paste your sitemap or domain into the tool and start the analysis.
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Review the results
Look for gaps, unexpected keyword themes or pages that are hard to read.
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Decide what to fix
Use the findings to prioritise content and technical changes, or ask us to help.
Why OMS
Why businesses choose us
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Built in-house
The tools are custom built by our own team, not rebadged from a third party.
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Free to use
There is no charge to use them, and no sign-up required to run an analysis.
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Host them yourself
Integration options are available, including a pre-built WordPress plugin, so you can offer the tools on your own website.
Where to start
The services that fix it
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Brand
Customers decide quickly whether a business looks trustworthy.
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Digital PR
We create newsworthy stories around your business and pitch them to relevant journalists, earning coverage and links from reputable publications that build your authority and support your search visibility.
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Link Building
We earn relevant, high-quality backlinks from reputable websites to strengthen your site's authority, so the pages that win you business are better placed to rank and attract the right visitors.
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Paid Media
We plan and manage pay-per-click campaigns, with a focus on Google Ads, that put your business in front of people searching for what you sell.
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SEO
We build SEO campaigns around the products and services you actually want to sell, so you are found by people already searching for them.
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Social
We plan and manage your social media, from strategy and content to scheduling, engagement and reporting, so your channels build awareness and support enquiries and sales while you get on with running the business.
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AI
People now use ChatGPT, Gemini, Perplexity and Google's AI Overviews to find products and services.
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Websites
We design websites that make it easy for customers to understand what you do, trust you and get in touch.
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Video Marketing
Short, useful video for your website, social channels and ads, planned around the questions your customers ask before they buy.
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Are the tools really free?
Yes. All of the tools on this page are completely free to use.
Why can’t the tool crawl my site?
If your site uses security measures or plugins, they may block or restrict the tool's ability to crawl it. You may need to check your security settings or try again later.
What is an XML sitemap?
It is a file listing the pages on your website that you want search engines to find. Most content management systems create one automatically. It needs to be XML compliant for the tools to read it.
Can I put these tools on my own website?
Yes. We offer a range of integration options, including a pre-built WordPress plugin. Contact us for details.
Do the tools replace a full SEO audit?
No. They give a useful snapshot of specific areas. A proper audit looks at technical health, content, links, competitors and how the site supports enquiries and sales.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.