More Leads
Not all lead problems are the same
Some businesses get too few enquiries. Others get plenty, but they are the wrong size, the wrong type or in the wrong place. Some get good leads that are never followed up properly.
Each problem has a different fix. Before recommending SEO, Google Ads, social media or a new website, we look at how you win customers today and where the gaps are. Then we build a lead generation plan around the channels most likely to work for your business, and track the enquiries it produces.
Who it’s for
Which of these sounds like your business?
- Enquiries are unpredictable: busy one month, quiet the next
- You are paying for leads that rarely turn into customers
- Your website gets visitors but very few of them get in touch
- Your sales team has capacity and needs more qualified opportunities
What’s included
Where more leads usually come from
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SEO
Being found by people actively searching for what you sell, for the products and services you most want to grow.
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PPC and Google Ads
Paid search and shopping campaigns targeted at buyers ready to act, with wasted spend cut back.
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Social media and LinkedIn outreach
Targeted social ads for consumer businesses and direct outreach to decision makers for B2B firms.
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Website conversion
Improving the pages, forms and calls to action that turn visitors into enquiries.
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Email marketing
Nurturing prospects who are not ready yet, using contacts who have given consent to hear from you.
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Call and form tracking
Tracking forms and calls so you can see which channels bring leads that become customers.
Our approach
How we work
Diagnose first, then prescribe.
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Understand your sales
We learn who your best customers are, what a good lead looks like and how your team follows up.
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Diagnose
We review your current channels, website and tracking to find where enquiries are being lost or wasted.
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Prioritise
We recommend the channels and fixes most likely to bring more qualified leads for your budget.
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Deliver
Our in-house team runs the work, whether that is SEO, paid media, social, website changes or email.
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Measure and refine
We track lead volume, quality and cost, and adjust where the results point.
What clients say
For an exceptional website and SEO services that drive bookings for your training courses and secure ‘platform hires’ in the construction industry, OMS is the team to trust. Their knowledge and expertise will get you the results you need.
Why OMS
Why businesses choose us
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Diagnosis before prescription
We do not start with a channel. We start with how your business wins customers, then choose the tools to suit.
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Everything in-house
SEO, PPC, social, websites and content are delivered by our own team, so the channels work together.
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Quality over volume
We measure success by the leads that become customers, not by clicks or form fills alone.
Where to start
The services that fix it
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Brand
Customers decide quickly whether a business looks trustworthy.
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Digital PR
We create newsworthy stories around your business and pitch them to relevant journalists, earning coverage and links from reputable publications that build your authority and support your search visibility.
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Link Building
We earn relevant, high-quality backlinks from reputable websites to strengthen your site's authority, so the pages that win you business are better placed to rank and attract the right visitors.
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Paid Media
We plan and manage pay-per-click campaigns, with a focus on Google Ads, that put your business in front of people searching for what you sell.
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SEO
We build SEO campaigns around the products and services you actually want to sell, so you are found by people already searching for them.
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Social
We plan and manage your social media, from strategy and content to scheduling, engagement and reporting, so your channels build awareness and support enquiries and sales while you get on with running the business.
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AI
People now use ChatGPT, Gemini, Perplexity and Google's AI Overviews to find products and services.
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Websites
We design websites that make it easy for customers to understand what you do, trust you and get in touch.
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Video Marketing
Short, useful video for your website, social channels and ads, planned around the questions your customers ask before they buy.
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How do you measure lead generation success?
We track lead volume, conversion rates and return on investment, using form tracking and call monitoring where available. We also ask your team which leads turned into customers, because that is the measure that matters.
How quickly will we see more leads?
It depends on the channel and your market. Paid campaigns can produce enquiries soon after launch, while SEO usually builds over months. We will be honest about timescales for your situation and cannot guarantee lead numbers.
How involved does our team need to be?
We need your input on goals, your ideal customers and lead quality. After that, we manage most of the day-to-day work so you can focus on running the business.
Do you work with small businesses and larger companies?
Yes. We work with businesses from growing SMEs through to established multi-million-pound organisations, and scale the approach to suit.
Do you sell or buy lead lists?
No. We generate enquiries through your own marketing, and any email marketing uses contacts with consent or a valid soft opt-in. Bought lists create compliance risk and rarely convert well.
Can improving our website increase leads?
Often, yes. If people are visiting but not enquiring, better messaging, clearer calls to action and simpler forms can make a real difference before you spend more on traffic.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.