AI search visibility
Search has changed. Your visibility should too
People now use ChatGPT, Gemini, Perplexity and Google’s AI Overviews to research products and services, often getting an answer without clicking through to a website.
AI search optimisation helps your business be understood and trusted by those tools. It builds on good SEO: clear, well-structured content, a sound website and genuine authority. Nobody can guarantee a mention, but you can make your business a stronger candidate.
Who it’s for
Is AI search visibility right for you?
- Businesses that want to be considered when customers ask AI tools for recommendations
- Firms already investing in SEO that want it to cover AI answers too
- Companies wanting to know whether, and how, AI tools mention them today
- Businesses with real expertise that their website does not yet explain clearly
What’s included
What we do for you
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AI visibility tracking
Using tools such as Semrush to track how and where your brand is mentioned in AI-driven searches, and the opportunities you are currently missing.
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Question research
Researching the conversational questions people ask about your products and services, commercial and informational, to find the gaps worth filling.
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Content structured for AI
Clear, well-structured pages in natural language, formatted so your expertise is easy for AI tools and people to understand.
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Authority and trust
Link building and digital PR to strengthen the credibility and consistent brand signals AI tools look for when choosing sources.
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Technical review
Checking your site for technical issues and content gaps that could stop search engines and AI systems reading it properly.
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Ongoing adaptation
Watching how AI platforms answer questions in your market, and adjusting your content as search behaviour changes.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Tell us your goals
You tell us about your website, industry, competitors and what you want from AI search visibility.
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Analyse
We review your site to uncover keyword opportunities, content gaps, technical issues and growth potential.
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Agree realistic goals
Together we set realistic, measurable KPIs, such as organic traffic, conversions and return on investment.
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Implement and refine
We deliver the campaign and keep improving it based on what the tracking shows.
Why OMS
Why businesses choose us
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Built on proper SEO
AI search extends SEO rather than replacing it. The same fundamentals apply: genuine expertise, trustworthy content, a sound website and real authority.
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No gimmicks or guarantees
Nobody controls which brands AI tools mention. We improve the signals they rely on and report honestly on what changes.
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Measured commercially
A mention is only useful if it leads somewhere. We look at visibility alongside traffic, enquiries and sales.
The proof
Recent SEO work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What is AI SEO, GEO or AEO?
They are names for the same goal: making your business visible in AI-generated answers. AI SEO, generative engine optimisation (GEO) and answer engine optimisation (AEO) all focus on helping tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews find, understand and reference your business.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who says they can. AI tools decide for themselves which sources to use. We improve the things they prioritise: clear expertise, trustworthy content, consistent brand signals and authority.
How do AI tools choose which businesses to mention?
They prioritise clear expertise, trustworthy sources, consistent brand signals and high-quality content. That is why the work focuses on making your expertise easy to understand and backed up by credible sources elsewhere online.
Is AI SEO replacing traditional SEO?
No. It extends SEO rather than replacing it, by also optimising for how AI tools source, summarise and recommend information. A technically sound website with genuinely useful content is the foundation for both.
Is it worth investing in now?
It can be for businesses that want early visibility in AI-generated answers, alongside the search visibility they already have. We will look at your market and tell you honestly whether it deserves budget yet.
How do you measure AI visibility?
We use tools such as Semrush to track where your brand is mentioned in AI-driven searches, alongside the traffic and enquiries your website receives. Answers vary between platforms and change over time, so we report trends rather than snapshots.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.