- The client
- Non-Stop Kids Entertainment
- What we did
- The result
- 3xReturn from Google Ads, on a smaller budget
The client
Non-Stop Kids Entertainment provides children’s party entertainment across the UK, from party packages to themed events and discos.
The challenge
The business was spending around £3,000 to £4,000 a month on Google Ads, and wanted that budget to work harder.
What we did
Paid search
We restructured the Google Ads activity around the searches most likely to become bookings, cutting spend that was not paying its way.
SEO and AI search
Alongside the ads, we built content around the questions parents ask, from informational searches such as the best interactive party games for children to commercial ones such as where to find entertainers for children aged 2 to 12, so the business is visible in search results and AI answers.
The results
- Ad spend reduced by at least £1,000 a month
- The return from that spend tripled
- Greater visibility and credibility for party-related searches, including AI search
In their words
We were spending about £3-4k a month on Google Ads and PPC. Since working with the OMS Team the spend has been reduced by at least £1000 (or more) but the return we are getting has literally tripled. The results are nothing short of phenomenal and to say it has changed our business is an understatement.
C. Petty, CEO, Non-Stop Kids Entertainment
