B2B SEO
SEO for long sales cycles
Selling to other businesses is rarely a quick decision. Buyers research carefully, compare suppliers and often need sign-off from several people before anyone picks up the phone.
B2B SEO puts your business in front of those decision makers while they research. We target the searches your ideal customers actually use, build content and authority that earns their trust, and measure success in relevant enquiries, not traffic.
Who it’s for
Is B2B SEO right for you?
- Manufacturers and industrial suppliers whose website brings in too few relevant enquiries
- Professional services firms selling to other businesses
- B2B companies with long sales cycles and high-value contracts
- Firms getting website visits, but not from the companies they want to win
What’s included
What we do for you
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B2B SEO audit
We research your industry, review every part of your current visibility and compare you with competitors to find what is holding enquiries back.
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Keyword research for buyers
Using Google Keyword Planner and Semrush to find the commercial searches that drive enquiries and the informational ones that build authority with decision makers.
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Content for technical buyers
Pages that answer the detailed questions your buyers ask, built from information your team provides, so you earn trust before the first conversation.
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Technical SEO
A technical audit from the start covering crawling problems, duplicate content and hidden errors, with ongoing monitoring so issues do not return.
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Authority in your sector
Earning high-quality backlinks that strengthen your authority, with relevance to your industry ahead of sheer volume.
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Monthly reports and meetings
Monthly reports reviewed with you in a meeting, covering traffic, conversions and keyword movements, with relevant enquiries as the measure that matters.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Initial meeting
We discuss your business goals, your industry, the customers you want to win and what you want to achieve.
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Full SEO audit
A full audit of your website highlighting the key areas that need improving and where competitors are ahead.
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Approve and implement
Once you approve the strategy, we make the changes, from on-page content to technical fixes.
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Monthly review
Every month we meet to run through traffic, leads and keyword movements, and agree what comes next.
What clients say
OMS has completely transformed our online presence! With SEO strategies tailored to our steel cutting and machining services, we are now generating far more relevant enquiries from businesses looking for exactly what we offer. We were sceptical about SEO at first, but OMS has completely changed our opinion. It’s one of the best decisions we have ever made!
Why OMS
Why businesses choose us
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Quality over volume
Visits from the wrong companies do nothing for your pipeline. We target the searches your ideal buyers use, and judge success on relevant enquiries.
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We learn your industry
We take the time to understand your products, your buyers and how they search, working alongside your team rather than guessing from outside.
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Regular, honest contact
We keep in regular contact with updates and strategy ideas. If you have a question, there is always someone to turn to.
The proof
Recent B2B work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What does B2B SEO do for my business?
It makes your business more visible to the companies searching for what you offer, so more relevant buyers find your website and enquire. The aim is better enquiries from the right businesses, not just more traffic.
How long does B2B SEO take to work?
It is a long-term strategy. How quickly you see progress depends on your starting point, your competitors and your goals, so we will not put a date on it. We report every month, so you can see the direction of travel.
How does SEO help with long sales cycles?
B2B buyers often research at length, compare suppliers and involve colleagues before they get in touch. Useful, detailed content keeps you in front of them during that research and builds the trust that leads to an enquiry when they are ready.
How will we know it is working?
We track traffic, rankings and conversion rates, but the measure that matters is relevant enquiries from the businesses you want to reach. Monthly reports break down traffic and conversions by source, from organic search to direct visits.
Is B2B SEO suitable for smaller firms?
It can suit a range of industries and company sizes, from a manufacturing start-up to an established HR consultancy. If it is not the right fit for your business, we will tell you.
How much of our time will it take?
Very little beyond the start. We need information and assets about your business, and your input on technical detail. We handle the SEO work itself and keep you updated in regular meetings.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.