Law Firm SEO
Every practice area is its own search market
Someone looking for a conveyancing quote behaves very differently from someone searching for a family solicitor or an employment lawyer. One wants price and speed. Another wants reassurance and a local office. A commercial client may be looking for a named specialist. Treating them all the same is why many law firm websites underperform.
We plan law firm SEO practice area by practice area, focusing on the work that best fits your capacity and fees. Content is accurate, written in plain English and built with your SRA obligations in mind.
Who it’s for
Is law firm SEO right for your practice?
- High street firms wanting more local enquiries for conveyancing, wills, probate or family law
- Firms looking to grow a specific practice area, or win more private client or commercial work
- Practices with several offices that need each branch to be found locally
- Firms whose website enquiries have dropped and who want to understand why
What’s included
What law firm SEO includes
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Practice area pages
In-depth pages for each area of law you want to grow, answering the questions clients ask before they instruct a solicitor.
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Regulatory information in place
Price and service information where the SRA Transparency Rules require it, plus clear regulatory details, presented so they help enquiries.
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Solicitor profiles
Profiles showing qualifications and experience, supporting trust with clients and search engines alike.
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Local SEO for each office
Google Business Profile, local content and reviews for every office location.
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Legal guides
Plain-English guides to common questions, checked by your fee earners for accuracy before publishing.
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Enquiry tracking
Calls, forms and chat enquiries tracked by practice area, so you can see where new matters come from.
Our approach
How we work
Diagnose first, then prescribe.
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Choose the practice areas
We agree which areas to prioritise based on capacity, fees and competition.
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Review site and compliance
We audit technical health, content and how required regulatory information is shown.
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Build and review content
We draft; your fee earners and compliance lead check it before it goes live.
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Report by practice area
Enquiries tracked by area of law, so partners see the commercial picture.
Why OMS
Why businesses choose us
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Practice area thinking
We plan around how clients search for each kind of legal help, not one generic campaign.
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Respect for accuracy
Legal content is only useful if it is right. Your team reviews it before it is published.
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Reporting partners can use
Clear reports on enquiries and matter types, written for decision-makers rather than SEO specialists.
The proof
Recent work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Do you understand SRA rules on marketing?
We write with the SRA's requirements in mind, including the Transparency Rules on price and service information and the need for marketing to be accurate and not misleading. Your compliance officer should still review content before it goes live, and we build that step into the process.
Which practice areas should we focus on?
Usually those with good fees, capacity for more work and realistic competition. Conveyancing, for example, is very competitive online. We look at the search data and your business priorities together before recommending where to start.
Can you help each of our offices rank locally?
Yes. Each office can have its own Google Business Profile and local content, supported by reviews. We make sure branches complement each other rather than competing for the same searches.
How long does law firm SEO take?
Legal searches are competitive, so think in months, not weeks. Early improvements may appear within a few months, with more substantial progress typically over six to twelve months, depending on competition and your starting point.
Can we show client reviews on our website?
Generally yes, provided they are genuine, fairly presented and do not breach client confidentiality. We can help you set up a simple process for collecting reviews and displaying them properly.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.