SEO for Tradesmen
Different trades, different searches
A burst pipe and a new bathroom are both plumbing jobs, but people search for them in completely different ways. Emergency work is searched on a phone, close to home and decided in minutes. Planned work like rewires, extensions and boiler installations gets researched, compared and checked for reviews before anyone calls.
We build trades SEO around the jobs you want more of: local map visibility for urgent work, service pages for higher value jobs and reviews that show you can be trusted. The aim is more enquiries worth taking on, and less reliance on paid lead sites.
Who it’s for
Is trades SEO right for your business?
- Plumbers and heating engineers wanting more boiler, bathroom or emergency work in their area
- Electricians looking to grow rewires, EV charger installs, testing or commercial work
- Builders, roofers and carpenters who want more extensions, renovations or bigger projects
- Trades firms tired of paying for shared leads from directory and lead generation sites
What’s included
What trades SEO includes
-
Google Business Profile
Categories, services, areas, photos and posts set up properly, giving you a fair chance in the local map results.
-
A page for each service
Separate pages for the jobs you want, such as boiler installation, consumer unit upgrades or loft conversions, rather than one long list.
-
Service area targeting
Content for the towns you cover, written to be useful rather than copied with the place name swapped.
-
Reviews and trust signals
A simple process for asking for reviews, plus clear display of registrations such as Gas Safe or NICEIC where you hold them.
-
Mobile speed and click to call
A fast, simple mobile site so an urgent customer can ring you in one tap.
-
Call and form tracking
See which services and areas the calls come from, so you know what is worth paying for.
Our approach
How we work
Diagnose first, then prescribe.
-
Tell us the jobs you want
Your trade, area, capacity and the work with the best margins.
-
Check your local footprint
We compare your profile, website, reviews and listings with local competitors.
-
Fix, then build
Basics first, then service and area pages for the work you want more of.
-
Track the calls
Calls and forms reported by service and area, so you know what SEO brings in.
What clients say
At first, we weren’t sure if SEO would actually work for us, but working with OMS has really made a difference for us here at Excel Carpentry Contractors. We’re seeing a real difference with regular enquiries coming in via our website from big companies with huge projects. The team at Online Marketing Surgery has been brilliant – honest, knowledgeable and always quick to respond to our emails and requests. If you’re in the trades and on the fence about SEO and digital marketing, we can say from experience that it’s 100% worth it. Highly recommend!
Why OMS
Why businesses choose us
-
Plain-speaking advice
No jargon. We explain what we are doing and what it should mean for your diary and your revenue.
-
Work that matches your capacity
If you are a two-person team, we will not chase enquiries from three counties away.
-
Websites as well as SEO
Need a new site? We design and build it in-house, with SEO considered from day one.
The proof
Recent work
-
- SEO
5,000+
Location keywords on page one of Google
Busy Bees
-
- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
-
- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How do I get into the Google map results for my trade?
Google says local results depend mainly on relevance, distance and prominence. You cannot control where the customer is, but you can keep your Google Business Profile complete and accurate, earn regular genuine reviews and back it up with a website that clearly covers your services and areas. Nobody can guarantee a map position.
Is SEO better than paying for leads?
They do different jobs. Lead sites can fill gaps quickly, but you pay per lead and often compete with other trades for the same job. SEO takes longer but builds enquiries that come to you directly. Many trades run both while SEO builds.
I’m a sole trader. Is SEO worth it?
It can be, if you keep it focused. A sole trader usually needs a well set up Google Business Profile, a handful of strong service pages and steady reviews, not a big campaign. We will tell you honestly what level of work makes sense.
How long does trades SEO take?
Many trades see early improvements, especially in local visibility, within about three months, with stronger results building from six months onwards. It depends on your trade, your area and the competition.
I don’t have a website yet. Can you help?
Yes. We design and build websites in-house, set up for SEO from the start, so your site and Google Business Profile work together from day one.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.