Estate Agent SEO
The portals have the buyers. Your website should win the vendors.
Most buyers and tenants start their search on the property portals, and that is hard for any agent’s website to change. The bigger opportunity is the other side of the market. Homeowners and landlords searching for an estate agent, a letting agent or a valuation in their town are looking for someone to instruct.
We focus estate agent SEO on those searches. Strong branch and area pages, a well-run Google Business Profile, genuine reviews and useful local content help you win more valuations. Property advertising rules apply, so claims and listings are written with compliance in mind.
Who it’s for
Is estate agent SEO right for your agency?
- Independent estate agents competing with online and national brands for vendor instructions
- Letting agents who want more landlord enquiries and managed properties
- Multi-branch agencies that need each office to be visible in its own patch
- Agents whose valuations depend too heavily on boards, leaflets or paid portal products
What’s included
What estate agent SEO includes
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Valuation and landlord pages
Pages built for vendors and landlords searching for an agent, with clear routes to book a valuation.
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Branch and area pages
Genuinely local content for each area you cover, including market knowledge only you can provide.
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Google Business Profile for each branch
Profiles kept accurate and active, supported by a steady flow of genuine reviews.
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Compliance-aware content
Claims about sales or market share checked for evidence, and listing pages structured to show material information.
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Technical SEO for property sites
Index control for listing pages, speed and structured data, so your property feed helps rather than harms visibility.
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Valuation tracking
Valuation requests, calls and landlord enquiries tracked by branch and source.
Our approach
How we work
Diagnose first, then prescribe.
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Understand your patch
Branches, areas, sales and lettings mix, and where instructions come from today.
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Benchmark local rivals
We compare your visibility for agent and valuation searches with the agents you compete against.
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Build local authority
Branch pages, area content, reviews and profiles that give you a credible local presence.
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Track instructions
Valuation requests and enquiries reported by branch, so you see what SEO contributes.
Why OMS
Why businesses choose us
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Focused on instructions
We prioritise the searches that bring vendors and landlords, because that is where agency revenue starts.
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Local content with substance
Area pages are built from your knowledge of the market, not town names dropped into a template.
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Careful with claims
We check that claims about sales, prices and performance can be supported before they go live.
The proof
Recent work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can our website compete with Rightmove and Zoopla?
For property searches, the portals are hard to beat, and that is fine. Where your own website can compete is with people looking for an agent: estate agents in a town, letting agents near me or a house valuation. That is where we focus.
What rules apply to estate agent marketing?
Property advertising must not mislead, which covers listings, prices and claims about your agency. National Trading Standards guidance sets out the material information listings should include, and agents must belong to a redress scheme such as The Property Ombudsman. Claims like 'top selling agent' need evidence. Your compliance lead should review content before publishing.
How do you write area pages without duplicate content?
Each page needs something specific: your knowledge of the local market, the streets and property types you sell, schools or transport links. If we cannot say something useful about an area, we would rather not build the page.
Do reviews really affect our visibility?
Reviews are one of the factors in local search, and they strongly influence which agent a vendor contacts. We help you set up a simple process for asking for genuine reviews. We never write or incentivise fake ones.
How long does estate agent SEO take?
Local visibility can start to improve within a few months, but competitive towns take longer. We agree realistic milestones based on your branches, areas and competition.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.