SEO Agency Stoke-on-Trent
Six towns, and often a national market
Stoke-on-Trent isn’t a single centre. Tunstall, Burslem, Hanley, Stoke, Fenton and Longton each have their own high streets and customers, and local searches often use the town name rather than the city.
Many of the city’s businesses also sell well beyond it. Ceramics makers, manufacturers and online retailers need national visibility, product pages that rank and convert, and a website that handles a large range without technical problems. We plan for both, so local and national SEO support each other.
The local market
The Potteries today
Stoke-on-Trent is the home of the Potteries, with a ceramics heritage known around the world and still part of its economy today. The city is a federation of six towns, with Hanley as its main shopping centre, and sits beside Newcastle-under-Lyme on the M6 and A50. Alongside ceramics it has manufacturing, distribution, education and a growing number of online businesses. Many sell to the whole country, which shapes how we plan SEO here.
Who it’s for
Is Stoke-on-Trent SEO right for you?
- Makers and brands, including ceramics businesses, selling online across the UK
- E-commerce businesses whose product pages aren’t ranking or converting
- Local services covering the six towns and Newcastle-under-Lyme
- Businesses that have lost traffic and can’t pinpoint why
What’s included
What Stoke-on-Trent SEO includes
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E-commerce SEO
Category and product page optimisation, structured data and internal linking to help products be found and bought.
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Six towns local SEO
Location content and Google Business Profile work that reflects how people search across the city's towns.
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Traffic drop diagnosis
Working out whether a decline is technical, content, competition or an update, then fixing the cause.
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Brand and heritage content
Telling the story behind your products in a way that helps buyers trust you and gives others a reason to link.
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Technical SEO
Speed, crawlability and indexation for websites with large product ranges.
Our approach
How we work
Diagnose first, then prescribe.
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Discovery
We start with how your business wins customers today, what a good enquiry looks like and where the gaps are.
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Diagnosis
A plain-English read of what is working, what is not and why.
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Prioritised plan
The activity most likely to make a commercial difference first.
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Delivery
Our in-house team does the work, with clear reporting on what it produces.
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Measure and refine
If something is not working, we tell you what we are changing and why.
What clients say
For years, we invested in magazines and local publications. However, as the market shifted towards online searches for services, we initially struggled with low volumes of website leads. Since partnering with OMS in 2014, our website leads have consistently soared. We highly recommend them for effectively selling garage doors, windows, and doors online.
Why OMS
Why businesses choose us
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Part of our home county
Stoke-on-Trent is in Staffordshire, within easy reach of our Burntwood head office.
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Sales, not just sessions
For e-commerce we look at revenue and orders, not traffic on its own.
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Done in-house
Our own team handles strategy, content and technical work, so nothing gets lost between suppliers.
The proof
Recent work
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- SEO
5,000+
Location keywords on page one of Google
Busy Bees
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can you help us sell nationally from Stoke-on-Trent?
Yes. Many of the businesses we work with sell across the UK. We target the product and category searches your buyers use nationally, while keeping local visibility if it matters to you.
Do you do local SEO for Hanley, Burslem and Longton?
Yes. Where you serve customers across the six towns, we build visibility for the town names people actually search, through useful location content and your Business Profile.
Our traffic has dropped. Can you find out why?
Usually. We check technical changes, algorithm updates, lost links and competitor movement to find the cause, then put together a prioritised plan to recover what can be recovered.
What does SEO cost for a Stoke-on-Trent business?
It depends on your goals, the size of your site and your competition. We give you a clear proposal after understanding the business, with no obligation.
Do you have an office in Stoke-on-Trent?
No. Our offices are in Burntwood and Norton Canes, also in Staffordshire. We work with businesses across the county and are happy to arrange meetings.
Get in touch
Talk to a Staffordshire agency
Tell us what you want more of and we will come back to you.
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