How do you measure success?
Measures can include media placements, backlinks, website authority and increases in website traffic. We also monitor keyword movements to see how coverage affects your rankings.
Category: Digital PR
Do we need ongoing digital PR or a one-off campaign?
It depends on your goals. Ongoing work supports long-term growth, while a one-off campaign can suit a specific launch, event or announcement.
Will all coverage include follow links?
No. Coverage brings a mix of follow and nofollow links, depending on each publication's policy. We aim to include follow links in every campaign, but digital PR is about more than links.
How many placements will we get?
That depends on the package you choose. Our packages typically aim for between 5 and 20 placements per campaign, but journalists decide what they publish, so coverage cannot be guaranteed.
Can we have input on the story?
Yes. We research trending topics relevant to your brand, develop a range of ideas and present them to you so you can choose the most suitable one.
Is digital PR right for every business?
Not always. If your business is new with little online presence, needs leads quickly, serves a very niche audience or has limited time and budget, SEO or PPC may be a better place to start.