Not for marketing to individuals. Under PECR you need their consent, or the soft opt-in for existing customers. Breaking these rules can lead to ICO fines and damages your sender reputation. We will help you grow a list properly instead, through sign-up forms, offers and your website.
It lets you email people who bought from you, or negotiated to, about your own similar products or services. You must have given them a simple chance to opt out when you collected their details, and in every message after. It does not cover prospects, bought lists or other companies' products.
PECR treats corporate email addresses differently from individuals, and sole traders and some partnerships count as individuals. UK GDPR still applies to named business contacts. As a matter of policy, we build all campaigns on consent or the soft opt-in, which also tends to produce better engagement.
No. Bought lists rarely have valid consent, perform poorly and can get your sending domain blocked. We focus on growing a list of people who actually want to hear from you.
We can work with your existing platform or recommend one that suits your size and integrations, such as your website, shop or CRM. What matters most is that it records consent, handles unsubscribes automatically and connects to your sales data.