Not automatically. Products coming back into stock should stay live and show availability. Discontinued products with links or traffic can be redirected to the closest alternative or category. The right answer depends on the product, so we agree clear rules with you.
Common causes include thin or missing copy, competing filter URLs, weak internal linking and seasonal URLs that change every year. A technical audit usually shows which of these applies to you.
On broad terms, marketplaces are tough competition. Independent brands often do better on brand, style and niche searches, where a focused range and a clear point of view count. We look for those opportunities first.
Yes, but environmental claims must be accurate and backed by evidence under the CMA's Green Claims Code and consumer protection law. Vague terms like 'eco-friendly' need care. We will flag anything that needs substantiation before it goes live.
It depends on your platform, competition and how much technical work is needed. Some fixes can make a difference within a few months, while category growth tends to build over a longer period. We set realistic expectations up front.