It depends on your catalogue size, prices, margins and competition. Campaigns need enough budget and conversions to optimise properly. We will recommend a starting budget based on your products and the return you need, then adjust as data comes in.
Shopping ads appear in Google search results and the Shopping tab with a product image, price and your store name. They are generated from a product feed you submit through Google Merchant Center, and you pay when someone clicks. They suit retailers because shoppers see the product before they click.
It depends on your catalogue, data and how much control you need. Performance Max can work well with good conversion data but shows less about where ads appear. Standard Shopping gives more control over search terms. Many accounts benefit from a mix, and we will recommend what suits yours.
Yes. Merchant Center holds your product feed and business details, and it must meet Google's policies for products to show. We can set it up, connect it to your store and fix any disapprovals or account warnings.
Yes. Google shows free product listings in the Shopping tab and other places, using the same Merchant Center feed. They are worth having, but paid Shopping ads usually get far more prominent placements. A well-optimised feed helps both.