It can shift the balance. Platforms will still play a part, but stronger visibility for your own brand and for specific searches, combined with an easy booking journey, gives guests a good reason to book direct. We measure how the mix changes over time.
On generic searches for hotels in a town, chains and platforms are strong. Independents often do better on specific searches: dog-friendly stays, wedding venues, spa breaks or hotels near a particular venue. That is usually where we start.
Often, but it depends on your booking engine and how it handles cross-domain tracking. We check what is possible during setup and are clear about any gaps.
Yes. Each property needs its own local visibility, with brand consistency across the group and pages structured so properties do not compete with each other.
Improvements can show within a few months, but it depends on competition in your location and your starting point. Because demand is seasonal, we plan work well ahead of your peak periods.