It is optimising a website so it is visible in search results across different countries and languages. That covers technical setup, such as hreflang and URL structure, plus research into what people search for in each market, localised content and building authority within each country.
The main options are country domains (example.de), subdirectories (example.com/de/) and subdomains (de.example.com). Each has trade-offs in cost, authority and management. The right choice depends on how many markets you target and how independent each operation is. We will recommend one based on your plans.
Translation and localisation are part of the service. Direct translation is rarely enough, because buyers in each market use different terms. We research local searches first, then adapt content so it reads naturally and reflects local currency, units and expectations.
It depends on the markets, competition and how much is already in place. Early signs can appear within a few months, with more meaningful results typically taking longer. We would rather set realistic expectations market by market than promise a date.
Some of your authority carries over, but not all of it. Links from UK sites help less in other countries, and your UK content will not match how overseas buyers search. Most businesses need country-specific work to compete properly.