It can be, when your average deal value is high and your buyers are specific professionals. Clicks cost more than on most platforms, so the maths has to work. We look at your deal values and sales process before recommending it, and say plainly if another channel would be better value.
It depends on your audience size and goals. LinkedIn needs enough spend for campaigns to learn and for results to be meaningful, so very small tests often tell you little. We will recommend a budget after understanding your audience and what a qualified lead is worth to you.
Both have a place. Lead gen forms are pre-filled from LinkedIn profiles, so they tend to collect more leads, sometimes of lower quality. Website landing pages ask more of the visitor but can qualify better. We often test both.
Yes. LinkedIn lets you upload a list of company names and target people within those organisations, which suits account-based marketing. Uploading personal contact lists is also possible, but it needs a lawful basis under UK GDPR, which we check with you first.
We track leads and cost per lead in LinkedIn and your analytics, then work with your sales team to see which leads became opportunities and deals. That is the measure that matters for B2B.