Google says local results depend mainly on relevance, distance and prominence. You cannot control where the customer is, but you can keep your Google Business Profile complete and accurate, earn regular genuine reviews and back it up with a website that clearly covers your services and areas. Nobody can guarantee a map position.
They do different jobs. Lead sites can fill gaps quickly, but you pay per lead and often compete with other trades for the same job. SEO takes longer but builds enquiries that come to you directly. Many trades run both while SEO builds.
It can be, if you keep it focused. A sole trader usually needs a well set up Google Business Profile, a handful of strong service pages and steady reviews, not a big campaign. We will tell you honestly what level of work makes sense.
Many trades see early improvements, especially in local visibility, within about three months, with stronger results building from six months onwards. It depends on your trade, your area and the competition.
Yes. We design and build websites in-house, set up for SEO from the start, so your site and Google Business Profile work together from day one.