It depends on traffic levels and what we find. Some fixes, such as broken forms or confusing checkout steps, can make a difference soon after they go live. Testing takes longer, because results need enough data to be trustworthy. We will not promise a specific uplift.
Not if it is done properly. Google allows A/B testing as long as you do not show search engines different content from visitors, use canonical tags on test variants and end tests once you have an answer. We follow those rules.
Session recording and heatmap tools generally use cookies or similar technology and capture behaviour data, so we set them up through your consent banner and configure them to mask personal information such as form entries.
For reliable A/B testing, a fair amount on the pages being tested. Lower-traffic sites can still benefit: we use analytics, recordings and best practice to make evidence-based improvements, then compare results before and after. We will tell you which approach your traffic supports.
No. A redesign changes everything at once, which makes it hard to know what helped. CRO improves the pages and journeys that matter most, step by step, and measures each change. It often makes sense to do CRO before a redesign, so the new site is built on evidence.