Google Ads
Google Ads that pays its way
Google Ads puts your business in front of people at the moment they search for what you sell. You pay when someone clicks, and you decide which searches to appear for, where and on what budget.
Plenty of accounts spend steadily and return very little. We look at who is clicking, what they searched for and whether those visits become genuine enquiries. Sometimes the answer is better targeting, not a bigger budget.
Who it’s for
Is Google Ads right for you?
- Businesses already running Google Ads that cannot see which searches turn into enquiries
- Firms whose leads are getting more expensive while their quality drops
- Companies that want enquiries from people actively searching for what they sell
- Owners who want straight answers on spend, results and who controls the account
What’s included
What we do for you
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Search term reviews
Checking the actual searches that trigger your ads, not just the keywords you bid on, so budget follows the searches closest to a purchase.
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Negative keyword lists
Building and maintaining exclusions so your ads stop appearing for people who were never going to buy from you.
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Conversion tracking set-up
Measuring enquiries and sales against the ad and keyword that produced them, so decisions rest on results rather than clicks.
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Search ads that sell
Ad copy written around your benefits, with headlines and calls to action tested against each other to find what wins enquiries.
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Budget and bidding
A budget that gives campaigns time to learn and improve, with spend moved towards the keywords and ads that return a profit.
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Existing account review
A look at your current account: who is clicking, what they searched for and whether those visits become genuine enquiries.
Our approach
How we work
Diagnose first, then prescribe. The same route on every account, adapted to yours.
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Understand your business
Before touching the account, we learn what you sell, which customers are worth most and what a good enquiry looks like.
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Review what is there
Where you already advertise, we check search terms, wasted spend and tracking to see what is working and what is not.
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Fix measurement first
We make sure enquiries and sales are measured properly, so every later decision is based on what actually happened.
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Tighten the targeting
We prioritise high-intent searches, add negative keywords and write ads aimed at buyers close to a decision.
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Refine and explain
We pause what does not pay, test weaker ads, back what works and tell you what we changed and why.
What clients say
We were spending about £3-4k a month on google AdWords and PPC. Since working with the OMS Team the spend has been reduced by at least £1000 (or more) but the return we are getting has literally tripled. The results are nothing short of phenomenal and to say it has changed our business is an understatement. We’ve experienced massive growth in the last 12-18 months. That is a direct result of OMS.
Why OMS
Why businesses choose us
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Buying intent first
A search for a specific product from a local dealer is worth more than a vague, broad search. We target and bid with that difference in mind.
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Straight answers on spend
If a campaign is not paying its way, we will tell you and explain what we are changing. Sometimes the fix is better targeting, not a bigger budget.
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One team for search
We also run SEO, so Google Ads and organic search are planned by the same team and work towards the same commercial goals.
The proof
Recent paid media work
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How much should we spend on Google Ads?
That depends on what you sell, who you sell to and how competitive your searches are. What matters is committing enough, for long enough, to test and optimise towards a profitable return. We would rather talk through a sensible starting point with you than quote a figure blind.
Who owns the Google Ads account?
You should. We agree account ownership and access with you before any work starts, so you can always see your campaigns, spend and data. It is a fair question to ask any agency before you sign.
How do you know which clicks become enquiries?
Through conversion tracking. We record which ad, keyword and search led to each enquiry or sale, rather than judging on total spend, then check which searches are producing genuine enquiries. Without that, you risk wasting money and missing sales.
What are negative keywords and why do they matter?
They stop your ads appearing for searches that will never become customers, such as people looking for something you do not sell. Many business owners do not realise they exist. Without them, part of your budget pays for irrelevant clicks.
How quickly will Google Ads bring in enquiries?
Ads can be live and showing within hours of launch. Turning that into a profitable return takes tracking, testing and refinement, so we will not promise results by a fixed date.
Do you run Shopping, Display or YouTube ads?
Our focus is Google search ads, because they reach people actively looking for what you sell. YouTube ads are also part of Google Ads. Ask us about other formats and we will tell you honestly whether they suit your business.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.