Email Marketing
The channel you own outright
Your email list is one of the few marketing channels you own. Used well, it brings customers back, nurtures enquiries that were not ready to buy and keeps you front of mind between purchases.
We handle strategy, copy, design, automation and reporting, and we make sure it is lawful. Under PECR, marketing emails to individuals need their consent or, for existing customers, the soft opt-in, with a clear unsubscribe in every message. We do not use bought or rented lists.
Who it’s for
Is email marketing right for your business?
- Online stores wanting more repeat purchases and fewer abandoned baskets
- B2B firms whose enquiries go cold before they are ready to buy
- Businesses with a customer list they rarely contact
- Teams unsure whether their sign-up forms and lists meet PECR and UK GDPR
What’s included
What our email marketing includes
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Strategy and calendar
A plan of campaigns around your sales calendar, launches and customer lifecycle, so emails have a purpose beyond being sent.
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Automated sequences
Welcome, abandoned basket, post-purchase, re-engagement and lead nurture sequences that work in the background.
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Copy and design
Emails written to be read and designed to work on mobile, with accessible layouts and clear calls to action.
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Consent and list growth
Sign-up forms with unticked boxes, clear wording and records of consent, so your list grows lawfully.
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Deliverability
SPF, DKIM and DMARC set up on your domain, plus list hygiene, so emails reach inboxes rather than spam.
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Reporting on revenue
Clicks, enquiries and sales from email, not just open rates, which privacy features now make unreliable.
Our approach
How we work
Diagnose first, then prescribe.
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Review
We check your platform, list sources, consent records, domain setup and past results.
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Plan
A campaign and automation plan built around your customers and sales goals.
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Build
Templates, sequences, forms and tracking set up and tested.
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Send and refine
Campaigns sent, results measured and content, timing and segments improved.
Why OMS
Why businesses choose us
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Lawful by design
Consent or soft opt-in only, no bought lists and no dark patterns. Your reputation and sender domain stay protected.
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Part of the wider plan
Email works alongside your website, SEO and ads, capturing and nurturing the people they bring in.
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Measured on sales
We report the enquiries and revenue email generates, so you can see its real contribution.
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can we email people who have not opted in?
Not for marketing to individuals. Under PECR you need their consent, or the soft opt-in for existing customers. Breaking these rules can lead to ICO fines and damages your sender reputation. We will help you grow a list properly instead, through sign-up forms, offers and your website.
What is the soft opt-in?
It lets you email people who bought from you, or negotiated to, about your own similar products or services. You must have given them a simple chance to opt out when you collected their details, and in every message after. It does not cover prospects, bought lists or other companies' products.
Is B2B email different?
PECR treats corporate email addresses differently from individuals, and sole traders and some partnerships count as individuals. UK GDPR still applies to named business contacts. As a matter of policy, we build all campaigns on consent or the soft opt-in, which also tends to produce better engagement.
Can you buy or rent a list for us?
No. Bought lists rarely have valid consent, perform poorly and can get your sending domain blocked. We focus on growing a list of people who actually want to hear from you.
Which email platform do you use?
We can work with your existing platform or recommend one that suits your size and integrations, such as your website, shop or CRM. What matters most is that it records consent, handles unsubscribes automatically and connects to your sales data.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.