Social Media Marketing Birmingham
Be where your customers already spend their time
Birmingham audiences are on Facebook, Instagram, TikTok and LinkedIn, but not all in the same way. A restaurant in the city centre and a B2B supplier in Aston need very different social strategies.
We start by working out where your customers are and what they respond to, then create and manage content and campaigns around your business goals. You see clearly how social activity contributes to enquiries and sales, so you know what is worth continuing.
The local market
Social media in Birmingham
Birmingham has one of the youngest populations of any major European city and a huge hospitality, retail and events scene, alongside a large B2B and professional services community. That mix means social works very differently from business to business: short-form video and Instagram for venues and consumer brands, LinkedIn for firms selling to other businesses. The strategy has to follow the customer, not the latest trend.
Who it’s for
Is social media right for your Birmingham business?
- Hospitality and leisure businesses that want fuller tables and busier weekends
- B2B firms wanting conversations with decision makers on LinkedIn
- E-commerce and product brands looking to sell through TikTok Shop
- Businesses posting regularly but seeing little in the way of enquiries
What’s included
What our Birmingham social media service includes
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Facebook content and ads
Content that builds trust locally, plus targeted Facebook ad campaigns aimed at generating enquiries from the areas you serve.
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LinkedIn content and outreach
Insight-led content that positions your brand, plus outreach to relevant decision makers on your behalf.
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TikTok and TikTok Shop
Video content built around current formats in your niche, and TikTok Shop management for product-based brands.
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Instagram and Reels
A mix of educational and behind-the-scenes content, with short-form Reels to extend your reach.
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Tracking and refinement
Ongoing monitoring of performance, with the approach refined based on what generates engagement and enquiries.
Our approach
How we work
Diagnose first, then prescribe.
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Initial discussion
We learn about your business, goals, ideal customers and the parts of Birmingham and the West Midlands that matter most.
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Proposal
A plan built around your industry, competitors and how your audience behaves on social media.
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Content and strategy
We develop a content strategy that reflects your brand and speaks directly to your ideal customers.
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Launch and tracking
Campaigns go live, and we monitor and refine them so you can see how social contributes to growth.
What clients say
OMS has transformed Zen Metro’s online presence, attracting over 100,000 monthly visitors and achieving 20% customer engagement. As a result, our table covers are nearly full during the week, and our bar is thriving with weekend visitors.
Why OMS
Why businesses choose us
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Commercially focused
Social activity is planned around enquiries, bookings and sales, so you can judge it on business results.
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Platform choice, not platform spread
We recommend the platforms your customers actually use, rather than trying to be everywhere at once.
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West Midlands experience
We support businesses across Birmingham, Walsall, Coventry, Wolverhampton and the wider region, from our Staffordshire offices.
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What types of Birmingham businesses do you work with?
A wide range, from local service providers and hospitality to e-commerce brands and B2B companies. The approach is always shaped around your industry, goals and audience.
How quickly will we see results from social media?
It depends on your goals. Engagement and visibility often improve within the first few months, while consistent enquiries usually build over time. We cannot guarantee specific results, but we report clearly on what is happening.
Which areas do you cover?
Birmingham and the wider West Midlands, including Coventry, Wolverhampton, Dudley, Walsall and Solihull. Campaigns can target specific areas or the whole region.
Can you help us attract more local customers?
Yes. We use targeted content and advertising to reach people in the specific areas you want to grow in, so your budget goes on people more likely to become customers.
Do you have a Birmingham office?
No. Our offices are in Burntwood and Norton Canes, Staffordshire, and we work with businesses across Birmingham and the West Midlands.
Do we need to provide the content?
No. We create content for you, though the best results usually involve your input, such as access to your premises, products or people for photos and video.
Get in touch
Talk to a Staffordshire agency
Tell us what you want more of and we will come back to you.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.