Instagram Marketing
A shop window, not a scrapbook
For many businesses Instagram is the first place a customer checks before they buy: does the work look good, is the business active, do real people use it. A tired or patchy profile quietly loses you sales.
We plan content around what your customers want to see and what you want to sell, then produce Reels, posts and Stories that show it well. We manage your profile, comments and messages, and add paid promotion through Meta ads when it makes sense. Results are measured on enquiries and sales, not follower counts.
Who it’s for
Is Instagram marketing right for you?
- Businesses with a visual product or service, such as interiors, food, fashion or garden buildings
- Hospitality and leisure businesses where customers check Instagram before booking
- Brands whose profile is inactive, inconsistent or off-brand
- Teams without the time to create content and reply to messages consistently
What’s included
What our Instagram marketing includes
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Content strategy
A plan of themes, formats and posting rhythm tied to the products, services and seasons that matter to your sales.
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Reels, posts and Stories
Short videos, images and Stories created for how people use Instagram, using your footage and our own production.
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Profile optimisation
Bio, highlights, links and contact options set up so interested visitors can enquire or buy easily.
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Community management
Replying to comments and direct messages, and passing genuine enquiries to your team quickly.
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Paid promotion
Boosting the content that works through Meta ads, targeted at the right audience with tracked results.
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Creator partnerships
Finding and vetting relevant creators, with every paid partnership clearly labelled as an ad.
Our approach
How we work
Diagnose first, then prescribe.
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Review
We look at your profile, competitors and what your customers engage with.
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Plan
A monthly content plan agreed with you, tied to what you want to sell.
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Create and publish
Content produced, scheduled and published, with comments and messages managed.
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Measure
Monthly reporting on reach, profile actions, enquiries and sales, with the plan adjusted.
Why OMS
Why businesses choose us
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Content made in-house
Our team produces video and images using tools like CapCut and Canva, so content stays consistent and on-brand.
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Organic and paid together
We see which posts work organically, then put paid budget behind them through Meta ads.
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Measured on business
We report enquiries, bookings and sales, so you can judge Instagram on what it brings in.
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Is Instagram worth it for our business?
If your customers are on it and your product or service looks good, usually yes. It is particularly useful for consumer, hospitality and design-led businesses. For some B2B firms it is less important than LinkedIn or search, and we will tell you if that is the case.
Do we need to supply photos and videos?
It helps. Real footage of your products, team and work often performs best. We can work from what you send, edit and produce content, and advise on capturing simple footage day to day. Where your plan includes content days, we agree those in advance.
How often should we post?
Consistently, at a level you can sustain with good quality. Posting rhythm depends on your market and resources. A few strong Reels and posts each week usually beat daily filler. We set a schedule in your content plan and adjust it based on results.
What is the difference between this and Meta ads?
This service focuses on your Instagram presence: content, profile and community. Meta ads is paid advertising across Facebook and Instagram to reach new audiences. Many businesses use both, with paid budget behind the content that already performs.
Do influencer posts need to be labelled?
Yes. Under the CAP Code and consumer law, any post where a creator is paid or given something in return must be clearly labelled, for example with #ad at the start. We make sure every partnership we arrange is disclosed properly.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.