LinkedIn Ads
Expensive clicks, valuable audiences
LinkedIn clicks usually cost more than on other platforms. That is fine when a single contract is worth thousands and your buyers are hard to reach anywhere else. It is a waste when the targeting is loose or the offer asks too much too soon.
We build campaigns around the people who sign off your deals: the roles, seniority and company types that matter. Sponsored content, lead gen forms and retargeting work together, with leads passed quickly to your sales team and tracked through to real opportunities.
Who it’s for
Is LinkedIn advertising right for you?
- B2B firms with high-value contracts and long sales cycles
- Manufacturers, professional services and technology businesses selling to specific roles
- Businesses targeting particular industries or a list of named accounts
- Firms whose search ads reach too many of the wrong people
What’s included
What our LinkedIn Ads management includes
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Audience build
Targeting by job function, seniority, industry and company size, plus company list targeting for account-based campaigns.
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Campaign formats
Sponsored content, lead gen forms, video and document ads, chosen for what you are offering and who you are reaching.
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Offer and creative
Ads built around something decision makers value, such as a guide, benchmark or consultation, not just a contact form.
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Lead handling
Lead form data passed to your CRM or inbox quickly, with clear privacy wording on every form.
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Consent-aware tracking
The LinkedIn Insight Tag and conversion tracking set up through your consent banner, so tags only fire with permission.
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Lead quality reporting
Reporting on cost per lead and, with your sales team's input, which leads became opportunities.
Our approach
How we work
Diagnose first, then prescribe.
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Define the buyer
We agree exactly who signs off your deals and who influences them.
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Build the offer
We shape an offer and creative worth a decision maker's time.
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Test carefully
We launch with controlled budgets and test audiences, formats and messages.
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Scale what converts
Budget moves to the campaigns producing qualified leads, not just cheap clicks.
Why OMS
Why businesses choose us
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B2B is what we know
We work with manufacturers, construction firms and professional services, so we understand long sales cycles and committee decisions.
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Lead quality over volume
We judge LinkedIn on qualified opportunities, because cheap leads that never buy cost more in the end.
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Straight about fit
If your deal values or audience do not justify LinkedIn's costs, we will tell you and suggest where budget works harder.
The proof
Recent work
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Is LinkedIn advertising worth the cost?
It can be, when your average deal value is high and your buyers are specific professionals. Clicks cost more than on most platforms, so the maths has to work. We look at your deal values and sales process before recommending it, and say plainly if another channel would be better value.
How much budget do we need?
It depends on your audience size and goals. LinkedIn needs enough spend for campaigns to learn and for results to be meaningful, so very small tests often tell you little. We will recommend a budget after understanding your audience and what a qualified lead is worth to you.
Should we use lead gen forms or send people to our website?
Both have a place. Lead gen forms are pre-filled from LinkedIn profiles, so they tend to collect more leads, sometimes of lower quality. Website landing pages ask more of the visitor but can qualify better. We often test both.
Can we target specific companies?
Yes. LinkedIn lets you upload a list of company names and target people within those organisations, which suits account-based marketing. Uploading personal contact lists is also possible, but it needs a lawful basis under UK GDPR, which we check with you first.
How will we know if it is working?
We track leads and cost per lead in LinkedIn and your analytics, then work with your sales team to see which leads became opportunities and deals. That is the measure that matters for B2B.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.