Paid Social
Pick the right platform first
Social advertising is not one channel. Meta suits consumer audiences and visual products. LinkedIn reaches professionals by job title and industry. Spreading a budget thinly across every platform rarely works for anyone.
We start by working out where your customers are and what a lead or sale is worth to you, then recommend the platforms that fit. Creative, targeting, tracking and reporting are handled in-house, so paid social works alongside your search and website activity instead of sitting in a silo.
Who it’s for
Is paid social right for your business?
- Businesses unsure which social platforms are worth paying for
- Firms running social ads on several platforms with no clear view of what works
- Brands launching products, services or events that need reach quickly
- Advertisers whose search campaigns have hit a ceiling and need new audiences
What’s included
What our paid social service covers
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Platform selection
An honest recommendation on which platforms suit your audience and budget, including where not to spend.
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Audience strategy
Prospecting, retargeting and lookalike audiences planned as one system, so people see the right message at the right stage.
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Creative production
Video, images and copy made in-house and adapted for each platform's formats, not one ad resized everywhere.
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Consent-aware tracking
Platform pixels and conversion APIs set up through your consent banner, with advertising tags only firing after consent.
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Testing
Structured tests of creative, audiences and offers, so decisions are based on results rather than opinion.
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Cross-platform reporting
One report showing what each platform costs and brings in, alongside your search and website data.
Our approach
How we work
Diagnose first, then prescribe.
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Understand the buyer
Who your customers are, where they spend time and what a lead or sale is worth.
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Choose the platforms
We recommend where to start and how to split budget, with reasons.
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Build and launch
Creative, audiences and tracking set up, then campaigns launched with controlled budgets.
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Compare and refine
Platforms judged side by side on enquiries and sales, with budget moved to what works.
Why OMS
Why businesses choose us
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Platform-neutral advice
We recommend platforms on fit, not on what is easiest to sell, and will say if paid social is not right for you.
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Joined up with search
Our paid social, PPC and SEO teams share data, so audiences and messages support each other.
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Reporting in plain terms
You see cost per enquiry and sale by platform, not a page of reach and engagement figures.
The proof
Recent work
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Which social platform should we advertise on?
It depends on who you sell to. For consumer products and local services, Facebook and Instagram are usually the starting point; see our Meta ads page. For B2B buyers, LinkedIn's job title and industry targeting is often worth its higher cost; see our LinkedIn ads page. We recommend platforms after understanding your customers.
How is paid social different from social media management?
Social media management covers your organic posts, community and profiles. Paid social is advertising: spending budget to put targeted ads in front of specific audiences. The two work best together, and we can do both, but they are measured differently.
Does paid social work for B2B?
It can. LinkedIn is built for reaching professionals, and Meta can work for some B2B offers, particularly retargeting people who have already visited your website. The key is realistic expectations about lead volume and cost, and tracking through to deals.
How much should we spend on paid social?
Enough for each platform to learn and for the results to mean something. Testing too many platforms on a small budget usually produces inconclusive data. We would rather start with one or two platforms properly funded and expand once they are working.
How do you measure paid social?
On enquiries, sales and cost per result, using platform data alongside GA4 and your own sales records. Reach and engagement are useful signals, but they are not the goal. We report what each platform is bringing in for the money spent.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.