Meta Ads (Facebook and Instagram)
Reaching people before they start searching
Search ads catch people already looking. Meta ads reach people who match your ideal customer but have not started searching yet. That makes them effective for consumer products, local services and events, and wasteful when targeting or creative is off.
We handle the whole job: audience targeting, video and image creative, ad copy, tracking, budgets and ongoing optimisation across Facebook and Instagram. One account manager looks after your campaigns and keeps you updated on what is working and what we are changing.
Who it’s for
Are Meta ads right for your business?
- Consumer brands, online stores and local services with a visual product
- Businesses that have boosted posts and now want a proper strategy
- Firms wanting more reach or enquiries than organic social delivers
- Advertisers whose Meta spend is not clearly linked to enquiries or sales
What’s included
What our Meta ads management includes
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Campaign strategy and setup
Objectives, campaign structure and budgets built around what you want: enquiries, sales, bookings or awareness.
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Audience targeting
Targeting by location, age, interests and behaviour, plus retargeting of website visitors and lookalike audiences based on your customers.
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Video and image creative
Ad videos and images produced in-house, made for how people scroll on Facebook and Instagram, including Reels and Stories.
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Ad copy
Copy that picks out what matters to your audience and gives them a clear reason to enquire or buy.
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Tracking that respects consent
Meta Pixel and Conversions API set up so leads and sales are measured, with advertising tags only firing after cookie consent.
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Optimisation and reporting
Regular testing of creative and audiences, cutting what does not pay and reporting results in plain terms.
Our approach
How we work
Diagnose first, then prescribe.
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Discovery
You tell us about your business, audience and what you want Meta ads to achieve.
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Proposal
A personalised plan showing the campaigns, audiences and budget we recommend.
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Creative and targeting
Once goals are agreed, we build the content plan, ad creative and targeting.
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Launch and refine
We launch, monitor performance and keep refining, putting more behind what works.
What clients say
Since OMS took over our social content, we now receive more than 20 enquiries a day through Facebook. The variety of conten, both videos and photos, has truly transformed our business, growing our followers and, most importantly, bringing in genuine garden building enquiries from our target audience that we simply weren’t getting before. I couldn’t recommend OMS more!
Why OMS
Why businesses choose us
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One account manager
One point of contact who knows your brand, tone and goals, so campaigns stay consistent and nothing gets lost.
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Your budget treated like our own
We spend with care, cutting what does not deliver and investing more in what does.
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Creative made in-house
Video, images and copy are produced by our own team, so testing new ideas is quick.
The proof
Recent work
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
How do Facebook and Instagram ads work?
Meta ads target people by location, demographics, interests and online behaviour, and can retarget people who have visited your website. You choose an objective, such as leads or sales, and Meta shows your ads to the people most likely to take that action. Good creative and accurate tracking make a big difference to results.
Can you manage everything for us?
Yes. From setting up campaigns and producing creative to monitoring and reporting, we manage every part of your Meta advertising. You approve the plan and the ads, then we take care of the day-to-day work.
How much do Facebook ads cost?
It depends on your goals, audience size and how competitive your market is. We agree a realistic budget with you that allows enough spend to test and learn, then adjust based on what each campaign brings in. Our management fee is separate from your ad spend.
Can you run ads on Instagram too?
Yes. Facebook and Instagram run through the same Meta ads platform, so we manage both within one strategy. Placement and creative are adjusted for each, because what works in a Facebook feed does not always work as an Instagram Reel.
Are there restrictions for some industries?
Yes. Ads about credit, employment, housing and social or political issues fall into Meta's special ad categories, which limit targeting. Financial, health and alcohol ads also have UK advertising rules under the CAP Code. We plan campaigns with these rules in mind.
How do you track performance?
We use Meta's reporting alongside GA4 and your own enquiry data, tracking impressions, clicks, leads and sales. Your account manager gives you regular updates, so you can see which campaigns are bringing in business.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.