Google Shopping
It starts with the product feed
Shopping ads are built from your product data, not keywords. If titles are vague, attributes are missing or products are disapproved in Merchant Center, you either do not show or show for the wrong searches.
We fix the feed first, then structure campaigns around margin and performance, using Performance Max or standard Shopping as suits your catalogue. Negative keywords, search term reviews and ecommerce tracking mean you can see return on ad spend by product and category, and stop paying for what does not sell.
Who it’s for
Is Google Shopping right for your store?
- Online retailers with a product catalogue on WooCommerce, Shopify or similar
- Stores whose Shopping campaigns spend well but return little
- Retailers with feed errors or disapproved products in Merchant Center
- Businesses that want to know which products actually make money from ads
What’s included
What our Google Shopping management includes
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Merchant Center setup and health
Account setup or review, policy and disapproval fixes, shipping and returns settings, and ongoing checks so products stay approved.
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Product feed optimisation
Clearer titles, accurate attributes, categories and images, so your products match the searches shoppers actually make.
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Campaign structure
Products grouped by margin, price point and performance, so budget goes behind best sellers and profitable lines.
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Negative keywords and search terms
Reviewing what people searched before clicking and excluding the searches that waste money.
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Ecommerce conversion tracking
GA4 and Google Ads tracking with enhanced conversions and Consent Mode v2, so revenue figures are as complete as consent allows.
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Product-level reporting
Return on ad spend by product and category, with clear recommendations on what to push and what to pause.
Our approach
How we work
Diagnose first, then prescribe.
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Audit feed and account
We review Merchant Center, your feed, campaign structure and tracking.
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Fix the data
Feed and policy issues are fixed first, because everything else depends on them.
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Structure for margin
Campaigns are rebuilt around the products and margins that matter to you.
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Optimise
Bids, budgets, negatives and feed improvements, reviewed regularly against revenue.
Why OMS
Why businesses choose us
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Margin-led, not spend-led
We judge Shopping on profit by product, not total revenue alone, so growth does not come at the expense of margin.
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Shopping and SEO together
Our paid and ecommerce SEO teams share data, and a well-built feed also feeds Google's free product listings.
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Tracking you can trust
Revenue tracking is set up and checked properly before we start making budget decisions on it.
The proof
Recent work
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- Paid Media
- SEO
- AI
3x
Return from Google Ads, on a smaller budget
Non-Stop Kids Entertainment
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
What is Google Shopping?
Shopping ads appear in Google search results and the Shopping tab with a product image, price and your store name. They are generated from a product feed you submit through Google Merchant Center, and you pay when someone clicks. They suit retailers because shoppers see the product before they click.
Should we use Performance Max or standard Shopping?
It depends on your catalogue, data and how much control you need. Performance Max can work well with good conversion data but shows less about where ads appear. Standard Shopping gives more control over search terms. Many accounts benefit from a mix, and we will recommend what suits yours.
Do we need Google Merchant Center?
Yes. Merchant Center holds your product feed and business details, and it must meet Google's policies for products to show. We can set it up, connect it to your store and fix any disapprovals or account warnings.
Can our products appear on Google for free?
Yes. Google shows free product listings in the Shopping tab and other places, using the same Merchant Center feed. They are worth having, but paid Shopping ads usually get far more prominent placements. A well-optimised feed helps both.
How much budget do we need?
It depends on your catalogue size, prices, margins and competition. Campaigns need enough budget and conversions to optimise properly. We will recommend a starting budget based on your products and the return you need, then adjust as data comes in.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.