Automotive Website Design
Your stock is the website
Vehicle buyers rarely read your About page. They filter by make, price and mileage, open three or four listings, then decide which dealer to call. If your stock pages are slow, out of date or hard to search, the enquiry goes to the next forecourt.
We design automotive websites where the stock does the selling: clear listings, proper photo galleries, honest pricing and an obvious next step on every vehicle. Behind that sits the plumbing that matters to a dealer, from stock feeds to enquiry routing, so your sales team spends time on buyers, not admin.
Who it’s for
Is this the right fit for your dealership?
- Car, van and commercial vehicle dealers whose stock pages are slow or awkward to search
- Dealers re-keying stock by hand because the website is not connected to their stock system
- Workshops and service centres that want online booking requests, not just a phone number
- Groups with several sites that need one website with branch-level stock and contacts
What’s included
What an automotive website needs to do
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Searchable stock
Filters for make, model, price, mileage, fuel and body type, built to stay quick on a phone with a large inventory.
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Vehicle detail pages
Large galleries, key specification, price and a clear call to action on every vehicle, so buyers can enquire about the exact one they want.
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Stock feed connection
Where your stock management provider offers a feed, we connect it so new and sold vehicles update without manual uploads.
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Finance and part-exchange enquiries
Finance enquiry and part-exchange valuation forms that capture the vehicle in question and reach the right person quickly.
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Service and MOT booking requests
Booking request forms for the workshop, so aftersales enquiries do not depend on someone answering the phone.
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Enquiry tracking
Form, call and click tracking set up with consent, so you can see which vehicles and pages generate enquiries.
Our approach
How we work
Diagnose first, then prescribe.
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Map the sales process
How enquiries reach you today, who handles them, and where leads are lost between the website and the showroom.
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Audit the stock data
What your stock system can export, how often, and what each listing needs to show buyers.
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Design around listings
Search, listing and vehicle pages designed and approved first, because that is where buyers spend their time.
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Build, connect and test
WordPress build, stock feed connection and enquiry routing, tested on real devices with a full inventory.
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Launch and review
Thirty days of post-launch fixes, then a look at which vehicles and pages are generating enquiries.
Why OMS
Why businesses choose us
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Built for enquiries, not looks
Every design decision is judged on whether it helps a buyer find a vehicle and contact you.
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Search planned from day one
Our SEO and PPC teams guide page structure and metadata during planning, so stock pages are ready to be found.
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One team after launch
Hosting, maintenance, SEO and paid search from the same in-house team, so nothing falls between suppliers.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can you connect our website to our stock management system?
Usually, if your provider offers a feed or API. We check what your system can export during discovery and confirm what is possible before quoting, rather than promising an integration we have not seen.
Can we show finance quotes on vehicle pages?
We can build finance enquiry forms and display finance information. If you show finance examples or act as a credit broker, the wording must meet FCA rules, so we build in space for your compliance team or finance provider to approve it.
Will the site cope with hundreds of vehicles?
That is planned for from the start. Filters, image handling and page speed are tested with a realistic inventory, not a demo with ten cars.
How much does an automotive website cost?
It depends on stock volume, integrations and the number of sites. We scope it after a discovery conversation and give you a clear proposal before any work starts.
Do we own the website?
Yes. It is built on WordPress and it is your website. We offer maintenance plans, but you are not locked in.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.