Manufacturing Website Design
Built for buyers who read the datasheet
An engineer or buyer researching a component is not looking for a slogan. They want dimensions, materials, tolerances, approvals and lead time information, and they want to know you can make it. If they cannot find that quickly, they move to a supplier who shows it.
We design manufacturing websites around the product and process information technical buyers rely on, with request for quote forms that accept drawings and capture the details your estimators need. The result is fewer vague enquiries and better qualified ones.
Who it’s for
Is your website working as hard as your sales team?
- Manufacturers with large or complex product ranges that are hard to navigate online
- Subcontract and precision engineers who quote from customer drawings
- Firms selling through distributors as well as direct to trade buyers
- Businesses whose product data lives in spreadsheets or an ERP, not on the website
What’s included
What goes into a manufacturing website
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Product catalogue
Structured product pages with filters by specification, so buyers narrow hundreds of parts down to the right one.
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Datasheets and downloads
Datasheets, certificates and drawings attached to the right products and kept up to date from one place.
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Request for quote forms
Forms that accept file uploads and ask for quantity, material and timescale, so estimators can respond without chasing.
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Capabilities and processes
Pages that explain your machinery, processes and quality controls in terms an engineer can assess.
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Distributor and trade routes
A distributor finder or trade login where you sell through partners, so buyers reach the right channel.
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Systems integration
Where your ERP or product database allows, we connect it with custom code so product data has one source.
Our approach
How we work
Diagnose first, then prescribe.
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Map products and buyers
Who buys what, through which channel, and what information they need before they enquire.
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Structure the data
Agree how products, attributes and downloads are organised before design, so the catalogue scales.
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Design the journeys
Search, product and quote journeys designed and approved, including what happens after a form is sent.
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Build and integrate
WordPress build with custom code for integrations, mapped data flows and testing with real product data.
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Launch and refine
Post-launch fixes, then a review of enquiry quality with your sales team.
Why OMS
Why businesses choose us
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We map the process, not just pages
We map your business systems and enquiry handling so the right data reaches the right person at the right time.
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Comfortable with technical content
We work with your engineers to present specifications accurately, not to dress them up.
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SEO built into the structure
Product and capability pages are planned with our SEO team so they can be found by specifiers.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
We have thousands of product variants. Can WordPress handle that?
Yes, with the right data structure. We plan how products and attributes are stored before design, and test filters and page speed with your real catalogue.
Can buyers upload drawings with their enquiry?
Yes. Quote forms can accept common drawing and document files, with sensible size limits, and send them securely to your estimating team.
Can the site pull product data from our ERP?
Often, if the system can export or offer an API. We look at what yours supports during discovery and recommend the most reliable route.
Should we show prices?
That depends on how you sell. Some manufacturers show trade pricing behind a login; others quote every job. We design for your model rather than forcing ecommerce on you.
Do you handle sites for overseas buyers?
We can build for export markets, including separate language or regional sections, and our SEO team can advise on international search.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.