Hotel Website Design
Give guests a reason to book direct
Guests often find you on a booking site, then look up your own website before they commit. That visit is your chance to win the booking direct. If your site is slow, your booking engine clunky or the price unclear, they go back to the agent and you pay the commission.
We build hotel websites that showcase rooms properly, integrate your booking engine cleanly and make the benefits of booking direct clear. Weddings, meetings and dining get their own enquiry routes, because they are often where a hotel’s most valuable business comes from.
Who it’s for
Is this right for your hotel?
- Independent and boutique hotels relying heavily on online travel agents
- Hotels with a dated website that does not do the property justice
- Venues where weddings, conferences and events are a major revenue stream
- Small groups wanting one site, or a family of sites, for several properties
What’s included
What we build into a hotel website
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Booking engine integration
Your booking engine embedded or linked cleanly, with availability checks reachable from every page on mobile.
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Room and suite pages
Large galleries, room features, accessibility details and a book button for each room type.
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Direct booking benefits
A clear explanation of the real benefits of booking direct with you, kept consistent with your rates.
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Clear total pricing
Offers and packages shown with mandatory charges included, so the price guests see is the price they pay.
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Weddings, meetings and events
Dedicated pages and enquiry forms capturing dates, numbers and requirements for your events team.
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Dining and local area
Restaurant, spa and local area pages that give guests a fuller reason to stay.
Our approach
How we work
Diagnose first, then prescribe.
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Understand your revenue mix
Rooms, events and dining, your booking channels and where direct bookings fall short.
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Review the booking path
How your booking engine works, what it can integrate with and how it performs on mobile.
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Design the experience
Room, offer and event pages designed and approved to reflect the property.
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Build and test bookings
WordPress build, booking engine integration and enquiry routing tested end to end.
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Launch and support
Fixes for thirty days, then maintenance and help with seasonal updates.
Why OMS
Why businesses choose us
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Focused on direct revenue
We measure the site by direct bookings and enquiries, not just how it looks.
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Tracking that respects consent
Booking and enquiry tracking set up with consent, so you can see what is working.
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Marketing in one place
SEO, Google Ads and paid social from the same in-house team when you want more direct demand.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can you work with our existing booking engine?
In most cases, yes, using the integration options your provider offers. We test the full booking journey on mobile, including how tracking passes through to the booking engine.
Will a new website stop us using online travel agents?
No, and it should not. Agents bring guests you might not reach otherwise. The aim is to win more of the guests who would happily book direct if it were easier.
Do we need to include taxes and fees in our prices?
Mandatory charges should be included in the price you display. We design rate and offer displays for upfront total pricing, but you remain responsible for the figures.
Can we manage offers and packages ourselves?
Yes. We set up offer templates in WordPress so your team can add seasonal packages without a developer.
Can the site handle wedding and conference enquiries?
Yes. Events usually get dedicated pages, brochures and an enquiry form that captures the details your team needs to quote.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.