Ecommerce Websites
Sales are won and lost in the details
An online store lives or dies on small details: how fast product pages load, whether filters help or confuse, how many steps checkout takes and whether delivery costs surprise people at the last moment.
We build stores around your catalogue, margins and fulfilment. Product data, payments, delivery rules, stock and accounting integrations are planned before design starts. SEO and tracking are built in from launch, so you can see which products and channels bring in revenue from day one.
Who it’s for
Is a new ecommerce website right for you?
- Retailers held back by a limiting platform or an ageing store
- Manufacturers and trade suppliers starting to sell online or to trade accounts
- Stores with good traffic but too many abandoned baskets
- Businesses needing stock, ERP or accounting systems connected to the store
What’s included
What an ecommerce website project includes
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Catalogue and navigation
Category structure, filters and search planned around how customers shop and how they search on Google.
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Product pages
Layouts that show images, specifications, stock, delivery and reviews clearly, so shoppers can decide without leaving to ask.
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Checkout and payments
A short, clear checkout with the payment options your customers expect, and delivery costs shown early.
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Integrations
Connecting stock, ERP, accounting, delivery and email platforms, so orders flow through without manual re-keying.
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Migration and SEO
Moving products, customers and order history, with redirects mapped so existing rankings are protected.
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Ecommerce tracking
GA4 ecommerce events and ad platform tracking set up with Consent Mode v2, so revenue reporting is accurate.
Our approach
How we work
Diagnose first, then prescribe.
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Discovery
We learn your products, margins, fulfilment, systems and customer types.
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Plan
Catalogue structure, integrations, migration and SEO planned in a scoping document.
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Design
Key templates designed for approval: home, category, product, basket and checkout.
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Build and test
Development, integration and end-to-end order testing across devices.
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Launch and grow
Go live with tracking in place, then ongoing support, SEO and paid campaigns.
Why OMS
Why businesses choose us
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Built with marketing in mind
Our ecommerce SEO and Google Shopping teams shape the build, so the store is ready to be marketed on launch.
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Integrations done in-house
Our developers connect your store to the systems behind it, rather than leaving you with workarounds.
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Support after launch
Hosting, maintenance and fixes from the team that built your store.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Which ecommerce platform do you build on?
We usually build on WooCommerce, which runs on WordPress, giving you control over design, content and integrations without platform transaction lock-in. Other platforms suit some businesses, and we will recommend what fits your catalogue, team and growth plans.
Can you move our store without losing rankings?
Migrations carry risk, but most of it can be managed. We map every old product and category URL to its new home, move content and data carefully, and check the site before and after launch. Planning this early is the key.
Can the store handle trade customers and retail together?
Yes. Stores can be set up with trade accounts, customer-specific pricing, minimum order quantities and account payment alongside normal retail checkout, depending on your requirements.
How do you reduce abandoned baskets?
By removing the reasons people leave: unexpected delivery costs, forced account creation, slow pages, unclear returns and too many checkout steps. We design those out, then use abandoned basket emails, sent lawfully, to recover some of the rest.
What support do we get after launch?
Bug fixing after launch, then optional maintenance and managed hosting covering updates, security, backups and performance. Many clients also work with us on ecommerce SEO, Shopping ads and conversion optimisation.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.