Website Design Stoke-on-Trent
Heritage sells, if the website lets it
Many Stoke-on-Trent businesses have something competitors cannot copy: a craft, a history or a way of making things that goes back generations. Yet their website often reads like everyone else’s.
We design sites that put that story and the product front and centre, with strong photography, clear product information and a buying journey that works for customers at home and overseas. For service businesses across the city, we focus on being easy to find and easy to contact in whichever of the six towns customers live.
The local market
The Potteries today
Stoke-on-Trent is a federation of six towns, Tunstall, Burslem, Hanley, Stoke, Fenton and Longton, and is known around the world as the Potteries for its ceramics heritage. Alongside makers and heritage brands, the city has a large logistics, retail and service economy. Its websites need to speak to two audiences: buyers far away who care about provenance, and local customers who want a reliable firm nearby.
Who it’s for
Is your Stoke-on-Trent website doing your business justice?
- Ceramics and homeware makers selling direct to consumers or to trade
- Heritage brands whose website does not reflect the craft behind the product
- Businesses shipping to customers across the UK or overseas
- Local service firms covering Hanley, Burslem, Longton and the other towns
What’s included
What a Stoke-on-Trent website project includes
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Brand and story pages
Content that explains your history, process and people in a way that supports sales, not just nostalgia.
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Product-led e-commerce
Product pages with strong imagery, care information, sizes and delivery details, and a straightforward checkout.
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Trade and wholesale routes
Separate information or ordering for stockists and trade buyers, where you sell through both channels.
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Delivery and international information
Clear shipping, returns and international delivery details, so overseas buyers know what to expect.
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Bespoke design
A design that reflects your brand and product, reviewed and approved by you before the full build.
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Post-launch support
30 days of post-launch fixes, then optional maintenance and updates.
Our approach
How we work
Diagnose first, then prescribe.
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Discovery
We start with how your business wins customers today, what a good enquiry looks like and where the gaps are.
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Diagnosis
A plain-English read of what is working, what is not and why.
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Prioritised plan
The activity most likely to make a commercial difference first.
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Delivery
Our in-house team does the work, with clear reporting on what it produces.
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Measure and refine
If something is not working, we tell you what we are changing and why.
Why OMS
Why businesses choose us
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Staffordshire agency
We are a Staffordshire business ourselves, based in Burntwood and Norton Canes, and understand the county's mix of industry and craft.
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E-commerce and SEO together
Our design, development and SEO teams plan product and category pages together, so the shop is set up to be found.
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Honest advice
If a feature will not pay for itself, we will tell you, and suggest a simpler route to the same result.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Can you photograph our products?
Product photography is not something we claim as a core in-house service. We can advise on what your shop needs and work with the images or photographer you choose.
We sell to stockists and to the public. Can the site handle both?
Yes, in most cases. We plan separate journeys for trade and retail customers so each sees the right prices and information.
Can we sell overseas through the website?
We can set up international delivery options, currencies and clear shipping information, depending on your e-commerce platform and the markets you serve.
Our business covers several of the six towns. How should the site handle that?
We set out your service areas clearly and only create area-specific content where there is something genuinely useful to say about that location.
Can we keep our existing brand?
Of course. We design around your existing brand guidelines, or help refresh them if they are holding the business back.
Get in touch
Talk to a Staffordshire agency
Tell us what you want more of and we will come back to you.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.