Fashion Website Design
Product pages do the selling
In fashion, the product page is your shop floor and changing room combined. Shoppers want to see the garment properly, understand the fit, check their size is in stock and know what happens if it does not suit. Any doubt and they leave, or buy two sizes and send one back.
We build fashion ecommerce sites on WordPress and WooCommerce with fast, image-led product pages, honest size and fit information, clear delivery and returns, and a mobile checkout with as few steps as possible. Your brand gets room to breathe without slowing the store down.
Who it’s for
Is your store ready to grow?
- Fashion and accessories brands outgrowing a starter ecommerce platform
- Brands with strong products but low conversion on mobile
- Retailers launching collections or drops who need the site to keep up
- Boutiques with a physical shop that want online sales to match
What’s included
What goes into a fashion ecommerce site
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Image-led product pages
Multiple images, zoom and video where you have it, optimised so pages stay quick on mobile.
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Size and fit guidance
Size guides, fit notes and stock shown by size and colour, so customers choose correctly first time.
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Collections and filtering
Collections, lookbooks and filters by size, colour and style that make a large range easy to shop.
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Short mobile checkout
A streamlined checkout with express payment options where your payment provider supports them.
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Delivery and returns clarity
Delivery costs, timescales and your returns policy visible before checkout, in line with consumer law.
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Product feeds and tracking
Product feeds for Google Shopping and ecommerce tracking set up with consent, so you can see what sells.
Our approach
How we work
Diagnose first, then prescribe.
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Understand the brand and range
Your customer, product range, launches and where sales are currently lost.
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Plan the catalogue
Product data, variants, collections and imagery agreed before design.
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Design the store
Home, collection, product and checkout designs approved, with mobile treated as the main screen.
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Build and test checkout
WooCommerce build, payments, shipping and tax tested end to end on real devices.
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Launch and improve
Fixes for thirty days, then a review of conversion and product performance.
Why OMS
Why businesses choose us
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Brand and performance together
We protect your look while keeping image weight and page speed in check.
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Ecommerce SEO built in
Collection and product structure planned with our SEO team, so pages are ready to be found.
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Paid shopping ready
Feeds and tracking set up for Google Shopping and paid social from the same in-house team.
The proof
Recent work
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- Websites
- SEO
- Paid Media
3x
Turnover since the new website, SEO and PPC
Mac’s Truck Sales
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- Development
- Websites
Bespoke
WordPress build with complex integrations
Positive Lending
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- Websites
New site
Designed, built and explained at every step
Spray Vue
FAQs
Questions we get asked
Can’t see your question? Give us a call.
01543 899 617
Why WooCommerce rather than Shopify?
Hosted platforms are quick to start but can limit design and add costs as you grow. WooCommerce gives you full control on WordPress. If a hosted platform genuinely suits you better, we will say so.
Can you migrate our existing store?
Yes. We plan product, customer and order migration and redirect old URLs, so you keep your search history and customers can still find products.
How do you handle lots of product images?
Images are compressed, served in modern formats and loaded sensibly, so pages stay quick without making your products look worse.
Can we make sustainability claims on product pages?
You can, if they are specific and you can back them up. Green claims are closely watched by the CMA and ASA, so we design space for evidence and recommend a review of the wording.
Do you build the returns process?
We make your returns policy clear on product pages and at checkout, and can integrate a returns tool if you use one. Your policy must meet consumer law on cancellation rights.
Ready to Generate More Leads, Sales & Customers?
Let’s diagnose what’s holding your business back and show you exactly how to move forward.